Last Database

Digital strategies

Many of you will curse me: I am still struggling to convince my boss that we need to equip ourselves with marketing automation systems and you come to tell me that we are already beyond marketing personalization! Well, yes... Yes, because once again, in the technological field ...

Certainly not, segmenting them and being able to offer them different types of results can make a huge difference. It is in this phase that it becomes essential to be able to Integrate search with profiling systems based on artificial intelligence, which will be able to recognize our users and learn ...

Marketing personalization means, among other things, not sending the same communication to anyone. For our communications to be relevant, it is essential that they contain information that is truly interesting for those who receive them. It seems trivial, but how many identical communications do we ...

It
is important to create and understand when different segments are valuable to us, assess how many people they are comprised of, what their value is, and how this may change over time. How many athletes visit our site? How many diabetics? What do they buy? How often? Knowing this answer is ...

Blendee Platform

Finally, we have arrived! The entry into force of the GDPR (General Data Protection Regulation), that is, the new General Data Protection Regulation (EU/679/2016) which was adopted on April 27, 2016 and which aims to strengthen and unify the laws on the protection of personal data ...

Digital strategies

Can Facebook be a resource to increase the notoriety of companies? The answers from experts are many, obviously not all identical, even if there is (perhaps) a common point on which everyone agrees: the most popular social network in the world, represents, at least in Italy, a ...

To carry out this type of work, it is crucial to be able to equip ourselves with tools that allow us to:

Recognize and segment our consumers, so we can understand which segments are potentially most relevant to us
Personalize their browsing and re-engagement experiences across channels to create ...

User profiling

Do you know how much your users are worth? Correctly identify your audience and metrics to calculate the value of your users in today's article in our section: "User Profiling Pills".

Users, consumers, visitors or simply people, as it would be more correct to call them. What we ...

Segmenting correctly is essential to identify the segments on which to focus and invest our resources. Treating a VIP user and a first-time user in the same way is a mistake that could cost us a lot in terms of conversion and brand loyalty. Those who segment know which tactics to use for each ...

When we talk about email retargeting , we immediately think of recovering abandoned carts in e-commerce: in reality, retargeting can also be done by re-proposing content that has been seen on the site, and why not even with an invitation to go to the store. There are many examples, you have surely ...