It
is important to create and understand when different segments are valuable to us, assess how many people they are comprised of, what their value is, and how this may change over time. How many athletes visit our site? How many diabetics? What do they buy? How often? Knowing this answer is essential so we can prioritize our marketing strategies and tactics.
Personalize your content
Once
we have identified the most relevant segments, we try to show them, while they are browsing uruguay cell phone number list our site (even anonymously), the products that really interest them… Is it wise to show a supplement to a diabetic? Certainly not, but not the other way around either! We try to show not only the most appropriate products, but also the best content available (images, banners, blog posts, videos, etc.). To learn more about this topic, we invite you to read this article: E-commerce content marketing, how it improves the customer experience.
Personalized product recommendations
It
is crucial to use the best algorithms depending on the stage of the funnel our customer is in. Is it a new visitor or a previous customer? Does it come from a specific campaign or does it land on a specific product page? Segmenting them correctly is the first step, but for this segmentation to be effective, our recommendation engine must take into account the characteristics of this person, in order to show them the best products. Thanks to systems based on artificial intelligence, this data will also be crossed with that of similar users, thus being able to predict which products will be most likely to interest the user.