User profiling
Do you know how much your users are worth? Correctly identify your audience and metrics to calculate the value of your users in today's article in our section: "User Profiling Pills".
Users, consumers, visitors or simply people, as it would be more correct to call them. What we expect is that these people come to our site, discover our products, perhaps go to our stores and eventually buy what we have to offer them. What should interest us even more is that these people then come back to buy from us and possibly speak well of the experience they had, either directly or through our products.
“The purpose of business is to create customers and keep them”
Peter Ferdinand Drucker
The value of your users
Segmenting your audience is the first fundamental step in any personalization marketing kazakhstan cell phone number list project and knowing our potential customers is one of the main cornerstones of any marketing project. Anonymous visitors, registered users, customers… Have we ever wondered how much they are worth to us? Not in abstract terms, but in concrete, digital terms.
Do we know how many of our visitors are already customers, and for what amounts?
Do we know how many users are on their first visit and what tastes they exhibit?
Do we know how many of these are prospects that we can re-engage with once they leave our site?
Understanding how your overall audience is composed is essential to developing different strategies that allow us to move these users through their purchasing funnel and, once they have become customers, to guarantee them communications that are relevant enough to convince them to come back to us as soon as possible.