Segmenting correctly is essential to identify the segments on which to focus and invest our resources. Treating a VIP user and a first-time user in the same way is a mistake that could cost us a lot in terms of conversion and brand loyalty. Those who segment know which tactics to use for each objective and, thanks to the information, can make more profitable decisions or with superior effects in the medium to long term.
#4 Recognize people and personalize
Knowing also means “recognizing”. Nobody likes to receive an offer that they could have used, after argentina cell phone number list purchasing, or to be bombarded with messages that have nothing to do with their interests, tastes and expectations. To establish lasting relationships it is necessary to personalize the user experience as much as possible, from email, to retargeting , to onsite navigation etc.
#5 Exclude or include from audiences on all channels
Retargeting without filters is useless: knowing your audience gives you the ability to include or exclude users from advertising planning on channels such as Facebook and Google. This will allow you to avoid the most banal mistakes: from wasting budget by buying visibility on users already acquired, to proposing the wrong products to people you already know and whose desires you can anticipate.
#6 Anticipate desires
Artificial intelligence on big data is already a reality. Why chase the past when you can predict in advance what the user will do next? Marketing automation algorithms can self-learn from the behaviors of your database to be ahead of new or returning visitors.