Marketing personalization means, among other things, not sending the same communication to anyone. For our communications to be relevant, it is essential that they contain information that is truly interesting for those who receive them. It seems trivial, but how many identical communications do we send? Does it make sense to send a promotion on diabetic products to your sports customer segment?
Maintaining high relevance means exponentially increasing the chances that those who receive our communication (be it an email, SMS, social message, etc.) will find it interesting, thus devoting part of their attention to it.
Send communications at the right time
It is critical that people who visit our site receive timely communication about what india cell phone number list actions they can take. If we have a flu shot promotion running, let’s send it to those who express interest in it and not relegate it to a mass winter communication . If I get sick in July, that’s when I’d like to get a flu shot promotion!
Automate
How long does it take us to create and send newsletters, and to what extent are they little or not personalized? Automation means not only determining an automatic sending, but above all being able to send relevant communications , which are automatically personalized in content and in the most suitable way for each user. Being able to determine, for example, that a segment of my customers buys a consumable good at a certain rate can allow me to anticipate their need by sending a communication that encourages them to continue buying from me. This, in the case of pharmacies, can happen quite frequently given the sometimes constant consumption of certain products.