Sending a Lead Magnet (Marketing)

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The basis of a company's development lies in its ability to continuously generate leads.

A lead magnet is a great way to do this. It simply involves sending quality content to people who need it… in exchange for their data.


This is what it might look like

You create a landing page dedicated to your content (you should check out our post on email writing);
This landing page includes a registration form;
Using various channels (LinkedIn, its website, webinars, etc.), it targets people who need to develop their skills in the domain and encourages them to download the content in exchange for their data;
For each completed form, you automate the sending of guides and emails with specific copywriting content (expert interviews, case studies, exercises…). It’s also a great way to establish your expertise and develop your relationship with a lead;
Follow up with your users with email automation: This time, you don't need to go looking for email addresses, since you already have them.
Unfortunately, after analyzing your email statistics or your users' behavior, you realize that Michel has not opened your emails for a month. What heresy!

But don't panic:

You had thought of scheduling a reminder email for all inactive recipients at +30 days.

A month later, Michel receives a specific email asking about him.

In a few lines, you encourage him to discover adapted content (based on his previous experiences).

You can also offer to try a new product with an exclusive offer, participate in an event…

This scenario can be duplicated for many events. For example, in B2C, it can be adapted for a vp safety email list shopping cart abandonment:

“Michel, it seems you had a power failure when you purchased our growth marketing training.

Electrify your knowledge with an exclusive 20% discount, valid until tonight.”

Case 3: Celebrating a special date (Marketing)
Thanks to the data collected during your lead nurturing strategy, you know when your lead was born.

Or when they first subscribed to your newsletter. Or when they completed their training with you.


For each lead, collect and store information that you can use later.
Take advantage of these data to strengthen your professional relationship:

Schedule email automation to celebrate their birthday with an exclusive gift (a giveaway, a free tool, or a specific promotion, etc.)
Schedule email automation at the end of each training + 1 month to follow up with your clients and offer them new, even more advanced training.
Send an email automation with a free guide to all your users who have been subscribed to your newsletter for 3 months and whose opening rate is higher than 40%.
Case Study 4: Sending Promotional Offers (Marketing)
Every year there are special events for B2B or e-commerce.

These can be holidays (Christmas, Halloween, Valentine's Day), events dedicated to your sector of activity (a trade fair) or unmissable sales periods (Black Friday, Cyber ​​Monday, etc.).

Set up workflows in advance so you don't miss any dates. You can:

Automate countdowns;
Create teasers;
Highlight promotions;
Segment your contacts according to your retargeting criteria;
Create specific tags based on behavior (shopping cart abandonment, purchases, quote requests, etc.);
Collect user reviews.
The more positive reviews you get about your brand, the more likely you are to generate more leads.

A good satisfaction score gives credibility to your brand and makes people want to know more about your services.


It is even an essential asset for the development of a business.

88% of consumers check online reviews before making a purchase and 75% of consumers say they trust ratings given by other users.

Some specific platforms (such as TrustPilot or SurveyMonkey) allow you to automate requests for customer reviews.

You can also automate it from your CRM or your dedicated marketing solutions by sending satisfaction questionnaires to your users, based on their progress on the purchasing path.