Zapier vs. Make: The Ultimate Guide to Creating Your Own Automation

[Ehsanuls55]

If you're here reading this, you probably know how important it is to automate your processes and workflows. If not, let us tell you!

Automation solutions are tools that help you save hours of manual work, eliminate human error, and generally scale your business faster and more effectively.

But with so many automation tools out there, how do you choose the right one for your needs?

When it comes to automation, there are several tools available on the market. However, in this article, we will give you an in-depth comparison of two of the leading automation tools in the industry: Zapier and Make (formerly Integromat).

Let's dive right in!

What is Zapier? An overview:

Zapier is, quite simply, a tool for connecting apps together. The goal of these tools is to automate the vp maintenance email list fruits of our labor.

Example

If I send an invitation to a lead on Google Calendar, I want to make sure they are there when the time comes. I can do it the old-fashioned way: as soon as I get the calendar reminder, I'll send you an SMS.

Or I can automate the process and ask Zapier to take the exact time of the meeting and send an SMS to the lead about 15 or 30 minutes before. I would do this on my own behalf, and everything would be personalized, as if it were done naturally.


This is just an example, here is another use case you might relate to:

Example
Let's say you receive a form submission on your website and you want to know right away. The lead is hot, you want to call them right away!

So, you'll send this information to Slack so that the entire sales team is aware and can call them right away.

You can even add an intermediate step between these two: qualify this lead and score it before sending its information to a Slack channel:


Feel free to be even more specific with this and take it even further:

If in question 4 they fill in that their company employs more than 1,000 people, then they will get +50 points.
On the other hand, if they fill in another question that they already have marketing campaigns set up, I will subtract 50 points. Since they already have a marketing agency, it will not be so easy for me to do something to help them.
You know what I mean: you can add and link all kinds of actions as you please!