Facebook Revenue (2012-2022) – Is Facebook Profitable?

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Facebook earnings

Think CNBC reports that Facebook’s total revenue in the first quarter of 2023 was $28.65 billion, up from the $27.65 billion predicted by analysts. This is an increase of about 2.65% from the $27.91 billion generated in the first quarter of 2022. According to Statista, Facebook’s total revenue in 2022 was $116.6 billion.

This was the first time that the social media company experienced a revenue decline, as its total revenue for the year 2021 was $117.9 billion. Facebook’s revenue comes largely from advertising. The company sells ads that appear on its platforms, such as Facebook, Instagram, and WhatsApp.

Facebook’s advertising business is highly profitable, and the company’s profit margins have remained guatemala phone number data relatively stable in recent years. In 2022, about 99% of the company’s revenue was generated from advertising. The remaining 1% of revenue came from other sources, such as licensing and fees.

Facebook's revenue is generated by users all over the world. According to Apps Company In 2022, the company's revenue was distributed as follows:

United States of America and Canada: $54.5 billion (46.78%)
Europe: $25.7 billion (22.04%)
Asia Pacific: $23.4 billion (20.07%)
Rest of the world: $12.7 billion (10.90%)
Facebook Expenses
Facebook's expenses for the first quarter of 2023 were $21.42 billion, up 10% year over year. This includes costs related to its restructuring efforts of $1.14 billion in the first quarter of 2023.

The company's expenses are divided into the following categories.