Facebook Ads Library: How to use it in your strategy?

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Do you want to start investing in Facebook, but you don't know how much you need or how much your competition spends? In this article we explain Facebook Ads Library, a free tool that can be very useful for you, Facebook Library and we explain how you can get the most out of it.

Today, if you want to attract customers, get leads and increase your sales, you need social media. Almost every brand's audience is there, and Facebook Ads Library helps you explore advertising trends on those networks.

What is Facebook Ads Library?
Facebook Ads Library is a tool that allows you to student database for ads running on Facebook , Instagram, Audience Network, or Messenger and collect data.

When you use the filters in this free tool, you get results that describe advertising trends. That is, you find out what your competitors and other brands are posting on social media and see how their audience is responding.

Analyzing all this information can help you create ads that better connect with your target audience, thereby attracting customers and increasing your sales.

Top 5 benefits of using Facebook Ads Library in your online marketing strategy
The main function of Facebook Ads Library is to show a brand, business or company's ads that are running on Instagram or Facebook and the data that comes from those ads. And here are the five main advantages of taking advantage of these features:

1. It is a free Facebook tool with free access
Any person or brand can access the information circulating in Facebook Ads Library. Plus, all of this information is free. This means that you have a powerful research tool at no financial cost to your business.

2. It allows you to 'monitor' your competition
Can you imagine knowing first-hand what your competitors publish, how and where they circulate it, how much they invest in advertising and if it is working for them? Well, all of this data and more is what appears on the platform.

3. It helps you find new clients
Analyzing advertising data stored in the Facebook Ads Library is a way to find new customers. By doing this, you identify patterns and define the preferences of your target audience… In other words, you get clues to create your Facebook Ads or Instagram Ads campaigns by adapting the ads to the profile of the users you want to attract.

4. It shows you the content that works best on social media
Facebook Ads Library allows you to analyze the type of content that works best in ads, the style, tone, or communicative intent. It is even a tool that can be used to determine which visual elements create the most impact on the audience.

5. It gives you inspiration
Looking at your competitors' ads and those of other brands can inspire you with new ideas. Analyze the information based on these aspects:

What can you learn from these ads?
How do they do copy?
How do CTAs work?
What draws attention?
Why are they attractive?
What creativity do you use and which one works best?
What characteristics can you replicate in your brand?


How to use Facebook Ads Library?
Browsing the Ads Library is possible even if you don't have a Facebook account. The first thing you need to do is go to Facebook Ads Library, where you'll land on the Ads Library. There you'll have access to all the features to start your research.

It's easy. Facebook explains each option clearly and concisely. It also includes a FAQ section.

In any case, keep in mind the following guidelines:

1. Search suggestions
Once you've set your location and chosen the ad category, you'll need to search by keyword or advertiser name. Take advantage of the suggestions that appear as you type the first few letters.

2. The right filters
Although the platform is very easy to use, obtaining accurate data depends on the filters you apply. On the results screen, on the right, a filter will appear to further refine your search. We recommend that you experiment by combining the different options. You will be surprised…

3. Inactive ads
Include inactive ads in your search . They hold a lot of valuable information: they show you the estimated audience size, the amount the advertiser has spent during their run, the number of times the ad has been seen on screen, the age and gender breakdown of the people who saw it, the regions where those people are located… Wonderful, right?

Ad Library Reports to Analyze
Facebook Ads Library allows you to explore, filter, and download ad data through two options: the Ads Library report and the Application Programming Interface (API). The API is ideal if you have some programming knowledge. Either way, whichever option you choose, you'll have organized data to analyze.