Influencers & Brand Personalities

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3. Email Marketing
Every year, someone says "email marketing is dead." But while many companies, analysts, and individuals claim that email marketing is dead, its low but stable efficiency is unquestionable. All major e-shops and online retailers publish and maintain newsletters. If newsletters were ineffective or dead, why would they do that?

The truth is that email marketing campaigns and newsletters are not that expensive to run and they almost always get results. The click-through rate rarely exceeds 5%, more like 2-3%, but unless you make a big mistake, they are almost guaranteed to get results and won't disappoint. It's easy to make mistakes when running social media ads or launching any other campaign.

Email marketing requires creating templates with efficient brazil telegram database visuals. If you don't have an in-house graphic designer, you can hire someone to design a responsive HTML email template on Fiverr. A medium to high-quality HTML design can cost anywhere between $40-$50. These designs can be used in the future, and all you need to add is images and a compelling copy. Each email newsletter can cost anywhere between $100-$300, but let's do the math.
If you get 50,000 unique newsletter subscribers from your campaign, and you get a 3% click-through rate on your campaign, you'll get 1,500 unique website visitors, which you can expect to generate at least 15-150 sales. If you make at least $20 each from those 15 sales (revenue, not profit), you'll recoup the cost of the campaign. But if you sell more or your buyers spend more, you'll make a solid profit.


Influencer marketing has been on the rise over the last few years as influencers have gained a strong foothold on Instagram, the premier social media platform for retailers to advertise.
You have to be very careful if you are doing influencer marketing and want to put a personality or face on your shop, product line, etc. Although there are many positive aspects to influencer marketing, there are also some major threats that many small businesses overlook.
Influencers generally advertise for at least a handful of customers or clients. Often, those advertising campaigns are managed by an agency that manages the influencer themselves, so the influencer themselves has little interest in your product or service. There is a risk that they will see this as an opportunity to grab some cash, so consider who you choose as a spokesperson.