Marketing analysis techniques and tools

suhasini523 · Post by **suhasini523** » Thu Jan 23, 2025 8:15 am

When starting a marketing analysis, it is important to have tools and techniques to collect the necessary information.

Techniques:

Surveys: audience information, what their needs and preferences are.
Demographic data: socioeconomic and demographic characteristics such as age, gender, demographic location, educational level, among others.
Competitor analysis: conduct a thorough evaluation of your competition, benchmarking to identify best practices.
Segment audience behaviors: understand the actions that the user performs during the purchasing journey, for example, abandoning the cart or why they did not complete the purchase.
Tools:

You can use platforms that are focused on carrying guatemala whatsapp resource out this analysis and that are also free, such as Google Analytics, to find out how your marketing plan performed.

how-google-analytics-4-blog-rdstation-works
If you want to go to a more PRO level, using the Google Analytics 4 tool will be ideal for you.

Why? Because it will be an alternative for data transmission, counting and review. In addition, starting in July 2023, it will have a more specific version for measuring audiences and their behavior. This update brings benefits such as obtaining a more intelligent analysis.

Also, at this point, let me put you in context. In RD Station Marketing (the #1 marketing automation tool for SMEs in Latam) you can perform statistical reports and analysis of your marketing channels, through the new generation of Google Analytics.

You may be interested in reading: RD Station Marketing: all about migrating to Google Analytics 4

Note: the human team is extremely important , the professionals who are part of the department, remember that they are the ambassadors of your brand and they know what type of analysis is necessary.

The idea is to find the best way to evaluate marketing strategies focused on attracting an audience.

You may be interested in reading: How to calculate the CTR of an email marketing campaign: the formula and its importance .