Invest in email marketing to capture customers during the crisis

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In these new times, prospecting and retaining customers has been a difficult task. Many business owners are finding themselves forced to cut costs due to lack of cash flow, among other serious problems. In this scenario, everyone is looking for alternatives to overcome the losses caused by closed businesses, and that is when the race for reinvention must begin before it is too late for your company. One way to reverse this is by investing in email marketing .

Digital marketing can undoubtedly be a way to maintain business profitability. After all, people are spending more time at home and are therefore receiving a lot of information and visual stimuli through social media. And email marketing is an important strategic tool for winning over potential customers who are looking for information on a particular topic.

What is email marketing?
Before planning strategies, it is necessary to understand what email marketing is. The tool is used to send out materials of interest to leads, that is, potential consumers of your products and/or services. The rcs database must prepare various relevant content that attracts the attention of these users in order to convert them into customers and/or build loyalty.

For this action to generate positive results, it is necessary to implement some marketing funnel techniques , which aim to select potential consumers and encourage them to go through conversion stages. A fundamental step is to capture the user's attention and encourage them to register their email address to receive information. This way, you establish a direct channel with the lead.

Keep content engaging
Without a doubt, email marketing is one of the most powerful ways to ensure an audience engaged with your brand. After all, it generates information, leads and builds customer loyalty. This is because it allows direct and long-term contact with your potential consumers without bothering them with boring instant materials.

Since users consume a lot of information on the internet all the time, your content needs to stand out. And that doesn't mean filling your potential customer's inbox with countless messages, because this action can have the opposite effect and cause them to unsubscribe from the content sent by your business. The tip is to establish a direct and succinct channel, with intriguing information that grabs the reader's attention, such as:

Use statistics to your advantage. Data adds credibility to your information;
Personalize your content based on the user’s profile. Example: “Exercises for those working from home”.
Arouse curiosity with questions at the beginning of the email. Example: “How can I overcome the crisis?”;
Be brief and creative. Use emojis to make the subject more relaxed;
Don't forget the call to action button to lead the consumer to purchase your product/service or to the next stage of the marketing funnel.
Advantages of email marketing
In addition to keeping your target audience engaged, you have other advantages with the tool, such as:

Low cost;
Provides metrics, clicks and possible errors;
Does not interrupt the user, like a phone call, for example;
Enables segmentation and personalization;
Allows analysis of delivery and opening rates.
Email marketing strategy is at Fizzing 360º
Simply providing information to your mailing list is not synonymous with effective email marketing. To achieve good results and customers during this period, a series of digital marketing strategies and techniques are required to send out content, and you can count on the Fizzing team for this action. Our professionals have extensive experience in the subject and successful cases in converting leads for various business segments. Would you like to know more? Contact us!