will significantly improve the quality of life.
" Nudge: The Architecture of Choice" by Richard Thaler and Cass Sunstein
One of the best books on business management and the principles of behavioral economics in the 21st century. It tells how to push people to certain actions and incline them towards the desired options. This is not connected with skillful manipulation, but only with scientific facts based on human psychology and decision-making methods.
Richard Thaler won the 2017 Nobel viber database Prize in Economics for “building realistic assumptions into the analysis of economic decision-making.” The two authors pioneered the formulation of libertarian paternalism that politicians have used to great effect. For example, the presumption of consent for posthumous donation is based on the ideas of Thaler and Sunstein.
"Nudge: The Architecture of Choice" by Richard Thaler and Cass Sunstein
"Hard Economy. 37 Unlearned Lessons", Dmitry Potapenko, Alexander Ivanov
In this book, the authors were able to form and analyze 37 economic cases, the result of which will be ineffective. In other words, the method by contradiction. It is based on various historical events. This book about business will be useful for entrepreneurs who want to understand modern trends in the Russian and global economy.
20 Books on Smart Business Management
"The Analytical Culture: From Data Collection to Business Results" by Carl Anderson
A book about business analytics, the basics of obtaining data and processing it from the director of the analytical company Warby Parker. Karl explains what tools are used for this process and what decisions should be made based on the information received.
"45 Tattoos of a Manager. Rules of a Russian Leader", Maxim Batyrev
A book about Russian business that any entrepreneur who wants to become an effective boss should read. In this work, Maxim Batyrev has collected the basic principles of successful management. In addition, the reader will learn about the rules of management, which will be supported by real examples and the experience of the author himself, who has been building his business within the Russian economy for many years.
"Design Thinking: All the Tools in One Book" by Oliver Kempkens
A very interesting book that contains a lot of useful information and tools developed by a leading specialist in the field of implementing methodology in business. Oliver introduces all stages of developing an innovative product, talks about the basic principles of prototyping and testing. The book contains 150 cases and games that allow the reader to develop design thinking.