SEO on Marketplaces: How to Reduce Risks

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Instead of a conclusion: advertising on markets as an engine of organics

Marketplace results vs search engine results
Search on marketplaces has many similarities with Yandex and Google. General:

query input field;
search suggestions;
organic search results block with snippets;
pagination of results on desktop;
block of related queries;
paid advertising blocks are similar to malta telegram number database contextual advertising and sorcerers in Yandex and Google.
Unlike search engines, marketplaces have a number of elements typical of online stores:

product catalog;
search filters, including delivery options;
sorting by popularity, rating, price, discount size, card novelty;
blocks “You recently viewed”, “Buyers’ choice”, “Frequently searched”, “Popular brands”, “Collections”, “Top products”, etc.
The fundamental difference is the endless scrolling feed on mobile devices. In mobile, leading marketplaces have abolished the concept of "top 10".

In desktop versions of marketplaces, the number of positions on the organic page is much more than ten:

Wildberries — about 100 items, several cards may be advertising
Ozon — 36
Yandex.Market — 48
AliExpress Russia — 60
SberMegaMarket - 24
Another difference is that the results of marketplaces may contain many cards (pages, listings) of one seller, while Yandex and Google, as a rule, show one page of one site, rarely two.

Ranking factors on marketplaces
If there is a search result, then there is also a search ranking, as well as page ranking factors that the seller and SEO specialist can influence.

By analogy with web search, several groups of factors can be identified:

technical;
trust or reputation;
text;
commercial;
behavioral;
reference.