Examples of these are: read an article or a blog post, watch a video, take part in a prize draw, update their preferences, download a whitepaper see the example by secret escapes, they use an extra step “visit sale” instead of “buy now”. The outcome is actually exactly the same, it takes you to the product page. But “visit sale” is a smaller ask. There is also a second cta, “set reminder” this sets an email alert that is sent just before the offer ends.
Example of an email cta 'visit sale" that's a gambling data brazil smaller ask than "Buy now." example of an email cta ‘visit sale” that’s a smaller ask than “buy now.” less is more what happens when you give people too many choices? Easy. They get overwhelmed with analysis paralysis and end up making no choice at all. That’s why the first key to crafting high-converting emails is to have one objective — a single goal you’ve determined before you even start writing.
Take whirlpool, for example, who increased their campaign click-through rate by % simply by dialing back their calls-to-action from four to one. However, once you’ve chosen your single objective, does “less is more” mean limiting each email to a single link? Not necessarily. Copywriting expert ray edwards recommends in his book how to write copy that sells placing a minimum of links to your call to action in the email body. Just remember: these three links all point your reader to the same basic objective.