What are the differences between the male and female brains?

[ishanijerin1]

Women and men have different perspectives and standards when it comes to looking at things.

Here, we will first look at the differences between the male and female brains, and examine what women think when they purchase products and services, and what kind of advertising copy women prefer.

①Differences between male and female brains
The differences between male why choose our service and female brains include:


Reference: Smartlog
We don't usually think about it, but there are actually a lot of differences between the brains of men and women.
Let's take a look at the differences between the brains of women.

②Women value image and empathy
As mentioned in ①, people with a male brain place importance on the product's functions and specifications, while people with a female brain have a strong desire for the image and for others to empathize with the product.
When thinking about advertising copy, the key is whether it can gain the empathy of female users and make them "personalize" it.

for example,

"Are you worried about ____?"
"For those of you who work hard every day"

In this way, being able to empathize with the concerns women have and giving them a sense of security can lead to a purchase.

In addition, women have strong intuition and sensitivity, and are sensitive to trends.
If a new cafe or pancake shop opens, you'll go and eat there even if you have to line up!
Many women are sensitive to trends in various fields, such as trendy makeup and fashion.

If you want to appeal to such fashionable women,

"Trending on Instagram! XX"
"Very popular through word of mouth!"

An effective ad copy would be:

The impression that a product is safe to use because many other users are using it leads to a purchase.

If you have time, try searching for hashtags on Instagram. By looking at the product or similar products, you can see what kind of users are using it and what they like about it. It can also be a reference for personas. Please use it as a hint when creating your ad copy.