In the technology field, the difficulty at the time of decision can be even greater. Typically, selling a technological solution is very complex, as the product or service is extremely specific and the purchasing process is very rational. This process involves learning, understanding what is going to be purchased and defining what the customer actually needs.
Do you know what your IT company is missing? Educating your lead. That's why the sales process is so long. Do you want to speed this up? Use a content marketing strategy. With a content strategy, you can increase your lead generation, gain authority, and generate engagement from potential buyers.
[Tweet “Content Marketing reduces sales cycles in technology companies”]
Alignment between Marketing and Sales
Collaboration and alignment between Marketing and Sales areas panama whatsapp number database is especially important in IT companies that operate in the B2B market, where sales processes are typically long and complex, with several actors involved. To obtain better results, it is urgent to bring these areas closer together through the definition of SLAs, or Service Level Agreements. The idea is to be able to create a measurable strategy, with commitments from both parties within the sales funnel .
It is important to encourage alignment with Sales, integrating Marketing at the initial point of sales, to make the process more effective and achieve the final objective, which is sales. Let's see what the importance of an SLA between marketing and sales is.