Here is an example of how The Baker’s Grove in New Jersey did it well:

[fomayof928@mowline]

For food and restaurant brands, this presents a major opportunity on Instagram. Get creative with easy-to-follow recipe tutorials, cooking tips or mouthwatering food styling Reels. Go live while preparing customer favorites or spotlighting local farms that supply your ingredients.


an example of an Instagram post of heirloom tomatoes with 206 likes
These bites of food content, especially when optimized with Instagram hashtags and captions that spark conversation, can drive huge visibility for your business.

Not just for restaurants, brands selling kitchenware, meal usa b2b leads services, courses and more can all capitalize on users’ cravings for cooking inspiration. Show how your product can help them elevate homemade meals or present enticing close-ups of dishes your item helped prepare.

Even brands in unrelated verticals should incorporate food content when possible. Take this example from IKEA:

IKEA's food Instagram post to market it's dishware
There are opportunities to spotlight office kitchen areas or cafes. Show your team enjoying meals prepared by featured vendors. Genuinely connect with audiences over universal topics like favorite comfort foods or go to late night snacks.

Food has exceptional power to build strong, personal connections. Find creative ways to incorporate food content into your Instagram strategy while keeping it relevant to position your brand for growth in 2024.

8. Leverage user generated content
User-generated content (UGC) currently dominates Instagram—for good reason. Hard selling promotional tactics don’t work anymore. People now crave authenticity and relatability, especially on a platform they’re spending hours on daily.