If you're already doing the right things for great email deliverability, there's not much to worry about. Here's a rundown of the changes and steps you can take to ensure your email campaigns continue to thrive in this new setup. Synthesis google and yahoo will begin requiring all email senders, large and small, to follow these guidelines: authenticate the sending domain allow one-click unsubscription staying below a spam threshold bulk email senders (people who send more than , emails in a day) also need to set up an additional authentication protocol called a “dmarc record.
” these are well-established best cash app data practices that will become official requirements for people sending to google and yahoo inboxes in february new inbox protection rules for mass email senders these new guidelines set by google and yahoo are already considered basic best practices here at mailerlite, and many of you have already been following them for a while. Here's a breakdown of each new rule. → and you present your driver's license, passport, and birth certificate, you can prove—without a doubt—that they are who they say they are.
That's what domain authentication does for email. Bulk email senders must now adhere to authentication protocols by authenticating their domains (the domain address used for sending). We've always encouraged domain authentication as one of the first steps in setting up a mailerlite account. It's the first line of defense against spam filters, and a super-easy way to improve your sender reputation. - andrii, email deliverability manager this is particularly important for small businesses sending from a free email domain (e.