In general, end-to-end analytics services are not difficult to connect. Technically, you will need to place a service script on the site, provide access to the advertising system cabinets and install a counter in the site code to collect information about target actions. Integration is carried out by a special code fragment that must be added to each page. This can be done without special knowledge in programming.
However, if there are usually no problems with connecting to most services, there are still some nuances in the setup. To collect accurate reports in end-to-end analytics, it is important to take into account all the subtleties of your business.
The setup depends on what stages of transactions and their statuses for a specific company are in the CRM and what data is received there. It is important to understand what each digit means: which indicates a successful completion of the transaction, and which indicates that work with the client is ongoing or suspended.
For marketers setting up engineer database end-to-end analytics, it is important to understand the details of the business and know all the possible pitfalls. It is necessary to be able to identify the key stages of the sales funnel and understand the metrics that are important for the company to track. A car dealership, a private clinic, and a fashion boutique analyze different performance indicators. When setting up end-to-end analytics, it is necessary to take into account what exactly the organization does and be able to correctly interpret the results of the report.
The main mistakes and misconceptions when implementing end-to-end analytics
Misunderstanding the basics of analytics
Want to make sure that the data is collected correctly and that all applications, including sources, are running as planned? – Why?
We recommend that you immediately familiarize yourself with the reports on UTM tags and draw conclusions based on a few clicks.
End-to-end analytics is the magic button for sales
No, it is only a tool for monitoring and systematizing marketing data. It only automatically creates the necessary reports, so you can spend more time on making strategic decisions.
Setting up end-to-end analytics won’t automatically increase sales, but it will give you a lot of ideas on how to do it.
Reluctance to read instructions
You only need to set aside 30 minutes to review the plan, which already takes into account all the nuances and explains everything step by step. This is much better than spending the whole day calling support and asking questions.
The desire to complicate everything because there is no understanding of how end-to-end analytics works at all
The proven work plan goes into the trash and the person immediately starts making grandiose plans: setting up user information panels, creating their own integrations via API, etc.