Big Data and Business Intelligence: the driving force behind smart business

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Find out why Big Data and Business Intelligence are key to making your business smart and what three mistakes you should avoid in this process.
Big Data and business intelligence are designed to work together to increase the relevance of data, making information the company's most important asset. So how can we optimize corporate data management?


Business Intelligence (BI) is one of the basic concepts when it comes to data processing, but combining it with Big Data radically reinvents the initial concept. While BI was primarily limited to internal data due to the lack of easy access to data from other sources, the tables have now turned and it is now possible for companies to access platforms that combine unstructured and structured data to achieve unprecedented flexibility.

Rapidly growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) contribute to the increasing volume and complexity of data sets. In this context,

All these topics have the common denominator of being stockholder database through different business intelligence initiatives (Big Data, Analytics, Artificial Intelligence and Machine Learning) in order to address them strategically and achieve better results.





Recently, an increase in productivity has been observed, becoming the most important issue (68%) , followed by the need to reduce costs (50%) , retain customers (41%) and introduce new products or services (36% ).

Source: IDC



Big Business: the perfect combination of Big Data and Business Intelligence


Although both terms are used together, it is important to keep in mind that they are not the same and it is important not to confuse them. While Big Data is designed to capture and store large volumes of data, Business Intelligence tools are responsible for carrying out the analysis of all this amount of information, following predictive patterns of behavior based on the data.

What is certain is that both are complementary and help organizations achieve a 360-degree view of the business and, consequently, make sound decisions based on data. In addition, when these are transformed into knowledge, they allow them to offer innovative services and experiences to the customer, giving rise to a successful business model.

The success of Big Business has led executives across all industries to rediscover the potential power of information. Therefore, investing in Big Data and Business Intelligence is just the beginning of achieving a data-driven business culture. With the right approach, it is now possible to use Big Data to form insights, transform business operations and improve customer experiences.