Develop an action plan to attract potential buyers.
Apply your theoretical calculations in practice and evaluate their effectiveness.
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Method of determining rcs database the target audience from the market
This method is based on the current state of the market and the behavior of competitors. The sequence of actions is as follows:
Market research is being conducted. For this, you can use ready-made reports from open sources (Yandex.Research, Think with Google Russia, etc.) or order analytics from a marketing agency. You need to find out who sells similar products, who buys them, what product features are emphasized to buyers, what channels are used in the promotion process.
Method of determining the target audience from the market
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A survey of existing and potential customers is conducted. Find out what is important to them when buying, why they bought your product (or what would prompt them to make such a decision), what formats of interaction with the brand they like, what competitors they highlight.
Competitor analysis is performed. Study similar products of other companies and their unique selling propositions. Determine which groups of people are emphasized when building communications, and what advantages your business competitors emphasize.
A forecast is made regarding what kind of people may be included in the target audience. At this stage, you need to create a detailed buyer profile.
Hypothesis testing is in progress. It is necessary to test your theoretical calculations on small groups of the target audience.
Important! Regardless of which target audience determination technique you choose, you should not consider the information you receive as an indisputable truth. In any case, you need to double-check all the data, applying it in practice. Before launching a large project, you should organize a small campaign for a limited circle of consumers. Identify the reaction of buyers to the product. In addition, determine whether their behavior meets your expectations.
3 Steps to Defining and Segmenting Your Target Audience
When identifying the target audience, you may encounter various difficulties. To accomplish this task, you need resources, analytics, and knowledge of the specifics of your field of activity. You cannot do without creativity either.
Keep in mind that even if you are addressing all of your customers or client base, you are still establishing communication with a specific person.
So, in the process of identifying the target audience, three stages can be distinguish