You can reach more customers with the same amount of effort

[shaownhasan]

So, this time we will explain the key points to improving LTV, along with tools that can be used. \Get results with SEO! Download the materials here/ table of contents What is LTV? 5 ways to improve LTV Tools that can be used to improve LTV Make full use of tools and aim to improve LTV What is LTV? LTV stands for "Life Time Value" and is a marketing indicator that translates to "customer lifetime value" in Japanese.


Specifically, it is a figure that shows how much brazil telegram data profit a single customer brings to a company from the start to the end of a transaction. The higher this figure is, the more beneficial the company is in acquiring customers. There are various ways to calculate LTV depending on the characteristics of the service or product, but the most common formula is as follows: [Typical LTV calculation formula] Average purchase price x purchase frequency x continuous purchase period – cost Average purchase price x average number of purchases Annual transaction amount x profit rate x number of years of continuous purchase Profit x Trading Period To calculate LTV more accurately, it would be ideal to calculate it for each individual customer.


However, in reality this is difficult, so it is common to calculate LTV from the overall average. 5 ways to improve LTV Next, we will explain five points to improve LTV. ltv improvement 1. Increase average purchase price The average purchase price is also the basis for the calculation of LTV, so if you can increase this number, you can also increase LTV. Increasing the average purchase price is the most typical way to increase LTV.