Optimizing your website for mobile devices: it should be easy to view from any device and show good loading speed.
Search and elimination of broken links, as well as links to non-existent/third-party resources.
Preparation of semantic markup of the site based on schema.org.
Optimization based on behavioral factors: the resource must first of all be simple and convenient for users.
Placing the organization's contact information in the website header and its details in the footer.
Development of “breadcrumbs” – a navigation chain that reflects the path to the selected page.
Place a social media widget on doctor database the resource title and product cards: this way, users will be able to share information about you on their personal pages, which will bring additional traffic to your site.
Working through 404 errors. In most cases, a website visitor, getting to a non-existent resource page, closes it. To try to retain it, think carefully about what can be placed on the page with the 404 error: for example, a promo code for a discount or information about popular products.
Providing the opportunity to share reviews of your products. Real reviews posted in product cards in the online store will significantly improve the quality of the site, its rank in search engines, and increase the level of trust of new customers.
Drawing an icon (favicon) - a small image that is located to the left of the resource description in search results, and in the left corner of the site tab in the browser.
Promoting a product on the Internet also involves working with commercial factors. Offer your potential customers a wide range of products, several payment options, competitive prices. Carefully work out the shopping cart on the site, think about implementing the ability to place an order in one click. Do not forget that site visitors and search robots analyze not only your resource, but also the business as a whole.
Setting up metrics for collecting analytics: be sure to use Google Analytics and Yandex.Metrica counters on your site.
Setting up a secure connection via HTTPS by installing an SSL certificate.
Develop feedback from website visitors: fill out the contact page in as much detail as possible, indicate all the ways to communicate with your company, install a button to order a call back, and place chats with online consultants on the resource.
External SEO
Website promotion on the Internet implies, in addition to internal and external SEO. It involves promoting a resource using third-party sites. The authority of a site is determined by the number of mentions of it on various Internet resources. The most important parameter for such links is naturalness: the number of paid publications on exchanges should not exceed 10% of the total mass of links to your site.
External SEO