Research on the use and perception of email marketing

[muniyaakter]

These MDirector reputation stars will help you get to know your database better. This way, you will be able to understand what type of users react to your messages. This way, you will be able to detect them and launch specific actions. For example, removing from your list those who provide you with the fewest results. But do you know how you can make that tough decision easier? MDirector's reputation stars will help you. This algorithm uses ratios from 0 to 5 stars. 5 stars : Most active users. Those who click and open most of your emails. 0 stars : Those who have stopped interacting with your messages. What factors affect the reputation of an email marketing account? 1.- The frequency of sending and the volume of messages Both the frequency of sending and the volume of messages you send have a significant impact on the creation of your reputation as a sender.


And this is one of the factors that will help you yahoo email list gain or subtract MDirector reputation stars from its main measurement system. Significantly increasing the volume of emails you send can lead to user fatigue . Although it is often thought that the more messages you send, the more effective your communication will be. But no, quite the opposite. Email fatigue is real. Many times your reputation suffers because your subscribers delete your messages outright. If you remember, you want to send emails from the same domain and IP without causing bad experiences. And this would be one of them. According to data from Adigital's study “ in Spain ”, the larger the size of the company, the higher the frequency of sending emails . But 78% of newsletter subscribers unsubscribe because they receive too many emails .