Another feature of alphas is that they are very curious about everything related to information technology. That is why they have hundreds of applications on their smartphones. When they go visiting, they open Yandex Maps or 2GIS, when they buy, they open Ozon and Wildberries, and when they pass the time, they use social networks and the Ivi cinema. To attract the attention of such people, a multi-channel approach is needed. That is why services like click.ru are so popular , as they combine the efforts of advertisers on all available online platforms at once.
So, let's summarize all the above features into four tips for business:
The priority is precisely the comprehensive germany telegram number database promotion of the brand - events both in the online environment and offline. You can't get hung up on Yandex Direct: children are also happy to look at outdoor advertising if it stands out from the crowd;
Consider the preferences of alpha buyers: vertical videos, games, social networks, messengers, content on the topic of humor, hobbies, life hacks. Advertising should be light, sometimes provocative, bold. You can't skimp on the services of content makers;
Gamification is a priority, if appropriate. Modern audiences are receptive to collaborations, using popular characters from films and TV series;
Despite having their own money, they are still children. It will be possible to sell to the Alpha generation only in 8 years, when they come of age. Now the final decision on the purchase is made by the parents - the emphasis in advertising should be on them.
It is logical that children of the Internet era are much more selective in content and advertising than