Landing page title and subtitle

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The title of your landing page should be attractive , have a major role within the landing page and perfectly summarize what the user will find if they continue reading. To do this, it is best to first do a keyword search to make sure you include the most suitable one within that title. This will improve the quality of your advertising campaigns and, in addition, help search engines understand what your landing page is about.

The same goes for the subtitle. Its role should be purchasing directors email list less important than the title (from a visual weight point of view), but in an ideal world it should expand the information in the title by introducing other keywords that are strategically interesting to you. Now, remember that we write for users, not for search engines. This subtitle should be attractive and useful for visitors .

Tip 4: Create quality content
Everything, from the image to the informative texts, including the CTAs and forms, must be planned and aligned with your objectives. But you must not only be clear about what you want to achieve. To create quality content, it must be built specifically with your company's buyer persona in mind . Learning to put yourself in their shoes and understand their needs will be key to making your landing page truly effective.

Now, although the content should vary depending on the person you are addressing, this does not mean that they do not have a common structure in 90% ( roughly ) of the cases. We also give you a few tips that you should keep in mind when generating the content of these landing pages.