Why is conversational marketing important for business?

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Providing an authentic experience to every customer is more important than ever. There are many ways to make this a reality, but conversational marketing is exactly what can help you hit the nail on the head.



What is conversational marketing?
The term "conversational marketing" itself reveals what it's all about. It's about nurturing relationships with (potential) customers, in which dialogue plays a key role. The point is to fulfill your customers' needs as best as possible, and in the shortest possible time.

It is highly likely that every internet user has come across an example of conversational marketing at least once, especially in the past few years.

Companies are constantly trying to keep up with the ever-increasing doctor database of their customers in order to survive in the business world. For this reason, many of them have implemented chatbot or live chat software on their websites and/or started communicating with customers through messaging apps.



Chatbot
You've probably heard a lot about chatbots, and how they're an indispensable part of the future of marketing and technology. You can find out more about what chatbots are and how they can improve your marketing strategy in our previous blog dedicated to this very topic.

Chatbots are essentially a simulation of a conversation. Although there is someone behind each chatbot who developed and implemented it, you are actually just having a kind of "dialogue" with a computer program.

However, these bots are designed to provide users with exactly the content they are looking for. This way, companies can save up to 30% on customer service costs. So, even though chatbots technically don't communicate with another human, they are still extremely popular marketing tools for improving the customer experience through conversation.