The principle of operation of the tool:

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The minimum budget that the marketplace sets for the “Bonus rubles for a review” promotion is 50,000 rubles (excluding VAT).

Products with a large number of reviews tend to sell better, as buyers rely on the experience of other people and make their choice in favor of a quality product. According to statistics from SberMegaMarket, more than 93% of buyers look at reviews before deciding to buy a particular product.

Sponsored Products
A special advertising block that broadcasts ukraine telegram database product cards of sellers in four sections of SberMegaMarket: the main page, the search page, the category and the competitor's product card.



the seller determines the list of product offerings to promote and the advertising budget;
the marketplace finds the target audience and calculates a media plan;
Sponsored products are shown on selected website pages (sections) and only to interested users.
What user parameters does SberMegaMarket take into account to assign the user to the appropriate target audience group: