When deciding on a color scheme in advertising, it is important to consider national peculiarities of color perception. The fact is that its meaning can differ significantly depending on cultural and regional peculiarities.
In Eastern countries such as India and China, the color has deep symbolism. For example, in India, red is associated with activity, energy and life itself, while in China how does cash app work it symbolizes happiness, celebration, courage and generosity. In the United States, it is considered the color of love. In Mexico and Norway, red is also loved. However, in Ireland, it is viewed negatively.
Yellow is a very popular color in China and symbolizes a great empire. It is also used in holidays and rituals. In India, it is associated with the sun, shine, beauty and luxury, while in Brazil it is perceived as the color of sadness and even illness. In Russia, yellow is often associated with separation and betrayal, and in the United States, it is the color of wealth and prosperity.
In the United States, green is associated with hope and anticipation. In China, it represents a prosperous life and youth, being a symbol of youth. In India, green is perceived as the color of peace. Muslims believe that it protects against the evil eye. The Austrians and Irish are especially devoted to green.
Blue and light blue shades are considered mournful in China, while in America they symbolize devotion and loyalty. In India, these colors are associated with sincerity and honesty. Light blue is popular in Egypt and Holland.
In China, white is the color of mourning and emptiness, used at funerals, and also symbolizes betrayal and lies. Americans associate it with innocence, purity, and freshness.
In our country and India, black symbolizes mourning, in China – honesty, and in America it is associated with life’s hardships.
In India, Brazil and Peru, purple is perceived as a symbol of sadness, despondency and depression.
It is important to take into account that in the process of international cooperation it is necessary to respect the national traditions and characteristics of different countries, taking into account their cultural nuances.