Christmas can be great targets

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Maybe you want to tie your pop-up to a certain time of year. In this case, a seasonal pop-up store can leverage seasonality to drive traffic and sales. The most common type is a holiday pop-up store. These events take advantage of the peak shopping season, which for some businesses accounts for up to a third of their annual revenue.



Holidays like Easter, Halloween, and Christmas can be great ireland business fax list targets for seasonal pop-up store openings because of the cute decorations and treats that go well with these occasions. Another popular option is the experimental pop-up store, which helps brands try out new products, markets, sales or retail experiences.



Clothing brand Blakely used a pop-up store to launch its Life & Style collection, creating more than 300 gift bags for customers and engaging hundreds of consumers in the process. Experimental pop-up stores offer slightly different concepts for a business’ main product and are an opportunity to collect valuable data, such as consumer interest in new products and even brand identity.