Active intelligence for better decision making in the digital age

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Modern companies need to make decisions in the shortest possible time, in a scalable, risk-aware, collaborative and governed manner. Is it possible? Of course! We must focus on the here and now and follow the recommendations in this note.

What is active intelligence
According to experts, the next generation of winning companies will be those capable of leading digital transformation, which is nothing more and nothing less than the integration of technology into all areas of a business , fundamentally changing the way organizations operate and deliver value to their customers.

It is true that this trend towards digitalization is not new, however we cannot deny its acceleration following the crisis generated by Covid-19, where organizations had to begin operating and offering their goods and services virtually.

In this context, data and analytics are the key accelerator ecuador phone number lead of an organization’s digitalization efforts, and traditional business intelligence technologies cannot deliver the transformative speed of insights and actions needed in this demanding digital age.

That's why digital transformations require active intelligence : real-time, up-to-date data that drives immediate action to accelerate business value across the entire data and analytics supply chain.

Digital business transformation will lead to improved outcomes and the development of new business capabilities. But real-time insights and analytics are required to inform decisions based on hyper-contextual data, which happens to be at the heart of every modern digital enterprise.

This requires a shift to a data analytics pipeline that employs automation in the context of change data capture (CDC).

Furthermore, the synergy of multiple digital technology innovations such as event stream processing, real-time data analytics, artificial intelligence and the Internet of Things requires technologies that enable the analysis of data in motion and at rest.

Active intelligence generates efficient decision-making, optimizes digital businesses through automation and combines human and technological capabilities to work together.



Active intelligence must be one of the main considerations on the path to digital transformation.
Digital transformations require a much more dynamic relationship with information. Data has high business value because it reflects the current moment and information flows continuously into everyday processes, allowing users to interact with it intuitively at any time, creating in-the-moment awareness of all aspects of the business and the market.

This new situation requires active intelligence, a state of continuous intelligence where technology and processes support the activation of immediate actions based on data updated in real time. This is a great opportunity to drive innovation and accelerate value for the digital business.



New rules for decision-making in modernity
Organizations that still maintain decision-making practices based on traditional data and analysis tools are choosing to remain immersed in a past that is hindering their growth.

Modernity demands correct decision-making processes combining intelligent digital automation technologies. Why? Because of the new rules that are imposed today.



The shift to digital business will drive the next cycle of innovation in data and analytics for decision making .
We’re seeing strategic decisions become more contextual, more continuous, and more complex, requiring more real-time insights. A great example is the way data informs leadership discussions at Forbidden Planet . By leveraging the Qlik platform, their management team can now assess their metrics and data sets in 15 minutes, rather than spending meetings sifting through stacks of paper or browsing Excel sheets. This gives them more time to look ahead and can focus on what’s important and “move fast enough to seize opportunities” in the moment.

Tactical decisions , meanwhile, now require more governance, collaboration, and leveraging augmented analytics. These operational decisions that relate to the company’s daily operations, are made repeatedly, and have a shorter lifespan, leverage augmented descriptive and diagnostic analytics to find multiple decision alternatives.

Ultimately, the new digital era demands a wide range of technologies that facilitate decision-making and the optimization of all the factors that make up the company: from the control panel to the exploration of augmented data, from storytelling to collaboration, with a data structure governed in real time, to process automation.

Everything is possible with Active Intelligence . At Data IQ we offer a multitude of intelligent platforms that adapt to the new market demands and the new digital era. Get to know them !