The concept of digital marketing may seem very clear, but at the same time it is very subjective, as it involves a set of activities that a company (or person) executes online with the aim of attracting new business, creating relationships and developing a brand identity.
The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell, among others).
Among its main strategies are SEO , Marketing and Content Marketing .
It is important to highlight that digital marketing is a complement to traditional marketing, not a substitute.
Content Marketing
Content marketing is the process of publishing relevant and dominican republic whatsapp resource valuable materials and information , in order to attract, convert and delight an audience.
This marketing model has gained enormous relevance in recent years. After perceiving the need and importance of generating content that is capable of educating their consumers, companies began to adopt this Inbound Marketing tactic.
Content marketing aims to position your brand in the right place and at the right time in the purchasing process to offer the best solutions.
To do this, you need to spread your content on the Internet in a way that is attractive to people . There are some methods that are considered standard, such as a blog, a website and profiles on social networks.
Because consumers are searching for solutions on the Internet on a daily basis, and most of the time this search begins on search engines.