Whether it’s a company with years of experience in the market or a recently-emerged venture, you’ve probably heard the expression “digital transformation in companies”, right?
Well, you should know that it is the term of the moment in the business world, especially after the Coronavirus pandemic.
But what is digital transformation? Does my company need it? Here is an invitation to understand the concept and find out if digital transformation is for everyone.
Want help incorporating digital transformation into your business? Ignition can help you speed up this process!
What is digital transformation in companies?
digital transformation in companies
The concept of digital transformation in companies is bahamas phone number lead directly linked to information technology. First of all, we need to reflect: are technology and information technology the same thing? The answer is: no.
Technology is a word derived from the Greek terms tekhno , which means technical art or craft, and logos , which is the set of knowledge or language.
On the other hand, information technology (or IT, as it is commonly known in the market) is the set of all activities and solutions provided by computing resources that aim to produce, store, transmit, access and maintain the secure use of information.
Therefore, understand that technology is a broader term and that information technology refers to a much more specific universe. Because it is precisely in this specificity that digital transformation lies.
This transformation in companies is a process in which businesses use information technology to improve their performance, expand their reach and achieve better results.
Let’s understand in more detail how this works? Then follow us!
How important is digital transformation in companies?
Why is digital transformation important in companies? Because it is not just about applying information technology, but rather promoting a structural change in the business.
Digital transformation generates competitive advantages for companies, allowing them to prosper and differentiate themselves from their competitors. Now let’s see how this can be done in practice.
How to implement digital transformation in companies?
digital transformation in companies
Now that the concept is clear, let's see how this can be put into practice in the business world . Check out the steps and, if your company is not yet promoting digital transformation in its environment, start taking action as soon as possible.
1. Strategy
Analyze your business and review your strategy. To do this, study the market and trends, envisioning the impact of new technologies on your company. Remember that digital transformation does not only refer to an operational change, but also a structural one.
2. Culture
Promote cultural change among your stakeholders to avoid falling into 'rigid' thinking. Leaving your comfort zone can be quite 'painful' for some, so make sure your company's environment fosters digital transformation.
One way to achieve this is to invest in improving skills, since anything new or changing can cause a certain amount of strangeness, fear and insecurity.
If your team feels part of the process and receives technical preparation for a change, the chances of 'buying' the idea of digital transformation and embarking on concrete changes are much greater.
Digital Transformation in Companies: What is it Examples
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