They also take the opportunity to offer customers

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Upselling is a strategy that consists of offering customers products or services that are superior to those they have already purchased. Travel agencies, hotels and airlines often sell their products and services in “pieces”, meaning they can create a package of services to suit the consumer. They may start by offering a basic package, to which they can then add improvements that increase the quality of the final product and, therefore, also the price. The decision to buy or not is up to the customer. Although the upselling technique is simple to explain, it is not easy to implement. Mainly, because the break-even point is difficult to achieve ; if the company falls short, it may lose sales opportunities; but if it goes over the top, it can overwhelm the customer and generate rejection.


For this, they will have to pay a small extra yahoo email list fee. Prices for additional services must be well planned . A very high supplement will never be effective, as customers may consider it abusive, creating the opposite effect to what is sought: increasing customer satisfaction. 6.- Cross Country First class cross country upselling The Cross Country train company also implements upselling techniques through email marketing . If there is one thing they do very well in this example, it is making clear the benefits of upgrading to first class. the chance to download their mobile app. This is very effective in increasing user confidence in the brand. On the other hand, they try to attract new leads. To do this, they offer customers the chance to win two first-class train tickets when they register on their website.