Author website: reasons to create yours and tips for promotion

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There are several ways to promote a newly published independent book. Social media, launch events, book signings, YouTube videos, partnerships with influencers… and even having your own website!

It may seem like a small (and difficult) task, given that hundreds of new pages are published on the web every day. However, creating your own website to share content about the author's works and official information can make all the difference, especially for independent publications.

And that’s what we’re going to talk about in this article!

Why create an author website?
Once you’ve released your book, you’d expect people to start searching for it on Google, right? You can use your own website to explain more about the inspiration behind the story, comment on other authors’ works, talk about your career… in short, it’s your own space, to use in the most creative way you can find;
When advertising on social media, for example, you will need italy mobile phone number to take interested parties to a purchase page or, at the very least, direct them to the places where the work is available. With your own website, all this information can be detailed there, making the user's job (and yours) easier;
Having a website makes everything more official, right? In the publishing market, it would be no different. It is an excellent way to show that your publication is not amateurish, giving more credibility to the work.
Features of an author/book website:
There is a suitable website format for every purpose. Online stores need product showcases and checkout carts, while blogs need comment boxes and content-focused pages. So what can’t be missing from an author’s website?

About the author

Consider having a dedicated page to publish your “author profile.” Use this space to present all relevant information about your life and professional experience.

About the work

If you are thinking of publishing more than one book, it is a good idea to have a special page for each one. This is a good practice so that search engines (Google and Bing, for example) will qualify your content to appear on the first page of results. Each page can include a synopsis of the book , comments from other authors and links to purchase pages.

News/Content

If you are thinking about creating a blog , you need to consider a dedicated area for your new posts. Take some time to plan the content categories, the frequency of your posts, and everything you plan to publish in the future.

Also, don't forget to add links to your social networks and articles published in the press about your work!

How to create an author website?
Benefits clarified, it's time to move on to the next step: development.

“But I don’t know how to program. What now?”

“Which platform should I use?”

“I have no idea where to start!”

Don't worry! You don't need to know anything about programming or design to have your own website .

There are many website development platforms available on the web that can be used to our advantage. They provide templates to make life easier for editors and make the entire process as “user-friendly” as possible. All it takes is a little time and patience to learn how to use the tools.

However, if you prefer to outsource the service, there are professionals and companies that specialize in website creation. Some of them even offer training in platform management.

The great advantage of this option is customization, as the website is developed especially to meet the contractor's objectives.



What is the best platform for content management?
If you are determined to create your own website and update it frequently with original content and news about your work, it is important to choose a simplified platform to facilitate your publishing routine.

WordPress is an excellent option for this purpose. In addition to having a user-friendly interface, it is very popular among developers, which means less headache with future maintenance.

When choosing a platform, remember to consider:
Usage costs (monthly or annual);
Customization flexibility;
Ease of management and publication of new content;
Possibility of outsourcing maintenance (you never know when you might need it!).
Finally, how do I promote my website (and my work)?
In addition to applying good SEO (search engine optimization) practices so that your website can be found on Google, you also need to promote your content among friends, on social media, in interviews for newspapers and magazines, and perhaps even on the back cover of your next book. All forms of promotion are valid!