We will tell you how to choose the right type of event and prepare well for it:
Define marketing goals. For example, if you need to immediately increase sales, organizing an exhibition, fair, or similar promotional events will work effectively. At these, you should introduce visitors to the product and offer them a strong motivation to buy - for example, a good discount.
If you need to hold an event to strengthen the company's image, you will have to act differently. Focus consumers' attention on the event itself - a contest, a concert, a competition. But in no case try to sell goods during an entertaining event - people did not come to buy, but for emotions, pleasure. If the audience is told something, even very good, about the company from the stage, offering to buy its products, then people will leave disappointed.
But you can promote a 99 acres data package brand/product discreetly, unobtrusively: give away merch (a souvenir in the brand's style), place stands with the product where visitors can buy it themselves if they want.
Enter the criteria for evaluating the effectiveness . Everything depends on the purpose of the event. You can calculate the number of sales at the event itself, determine how many people came to it, or how the traffic to the site and social networks changed after the event.
Define the target audience . This will help you choose the right format. For example, if the target audience is potential investors and serious businessmen, then a closed business breakfast or a seminar with famous speakers is good. If your audience is teenagers, then an online format is quite appropriate, for example, organizing a challenge.
How to Choose Marketing Activity Ideas
Set a budget. If a long-term marketing strategy with a series of activities is planned, the budget should be calculated in advance and for all events at once. Otherwise, it may turn out that with 10 events in the plan, only three will be held, and even then with significant costs for the company. It is even worse when these events themselves do not make sense, since all 10 had to be carried out to have the intended impact on the brand image.
Think over the scenario and design. This is also related to the marketing goal, budget and target audience. For example: when organizing an exhibition, the task is to attract the attention of the press, then the design of the stand should be bright and original. The more noticeable and interesting it is, the more likely it is that reporters will photograph it.
Decide who to appoint as the organizer - your employees or a special company. It is necessary to compare the costs of holding and the number of people involved. Sometimes it is cheaper and easier to hold an event yourself, and sometimes it is better to attract a professional company. Invited specialists know where and how to rent a site, order products for decoration, invite service personnel, etc.