4. Leverage predictive models and artificial intelligence

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For agencies, the opportunity lies in changing the grunt work. AI can argentina email list generate content ideas, outlines, and even first drafts. As a result, junior employee productivity will skyrocket. However, the anticipation game is changing quickly as some agencies are already seeing clients defer pricing thanks to the help of artificial intelligence.

John predicts that in the long term, AI may make organizations 30-40% more efficient by automating mechanical tasks. But for now, despite all the hype around AI, it’s crucial to understand its limitations. Guide it and verify its work rather than accepting its output as truth.

It’s worth noting that putting customer data into public AI tools may raise legal, ethical and privacy issues. There is currently no universal solution for securely leveraging AI for sensitive data.

However, running predictive models privately does require more upfront work. For example, you need someone who can write models and set up infrastructure in Python. Some high-end laptops, like the MacBook Pro, can run specific algorithms natively.

The difficulty of setup and maintenance also varies. You'll also need to have a strategy in place for when a publicly available model is unexpectedly discontinued—plan how to switch models instead of relying on just one model.