It is also necessary to monitor the relevance of the information presented on the site. Unique, fresh content has advantages when ranking both old pages and when adding new ones.
The number one ranking criterion today is useful content, not exact match phrases.
Advice: SEO data of the text can be rwanda company email list checked using the text.ru service. You will be able to find out the percentage of water, spam, uniqueness and other important characteristics of the text content.
Old design
According to numerous studies, about 50% of users have more trust in companies whose website design is modern. While an outdated design creates the impression that the online service belongs to a company that is not developing and does not care about its customers.
In the early 2000s, many websites were created in an attempt to imitate real objects:
Textures were often used in the background:
And overloaded with various elements:
Now it looks archaic and unattractive. The main thing on a website today is content, not design . It is necessary to convey information, not distract with decorations, so designers strive for minimalist material design.
If you have a corporate style, be sure to reflect it in your project. Colors, logos, brand names, and patterns can:
increase brand awareness;
convey ideas and emotions, brand philosophy;
to distinguish a web service from others.
Flah elements
Adobe Flash was once a very popular technology, with the help of which video, games, animation were added to the site. But low performance, insecurity and resource intensity led to the fact that most mobile platforms and a number of browsers eventually began to refuse flash elements.