Keys for local issuanceSEO for Small Business in 2022: Which Strategy to Choose?

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Small businesses have their own difficulties in getting queries to the TOP of Yandex and Google search and a limited budget. Competing with large companies can be almost impossible, especially when all the first lines of search results are occupied by trading holdings and aggregators. Let's figure out what techniques and strategies will be most effective for small businesses in 2022, according to the specialists of our promotion department at ADVIANA.




It is worth starting with the same basics - bosnia and herzegovina company email list the correct selection of keys. Do not try to collect just the most frequent queries in the areas of goods and services. If the search results are densely occupied by large sites, you can invest too much effort and money in promoting such queries and not get the desired result. Jeff Riddall, Senior Product Manager at OneLocal, advises focusing on optimizing thematic groups of keywords based on intent at each stage of the customer journey. Thus, small and medium-sized businesses should use keywords and look for gaps in content. This is how you can add value by answering specific user questions. These can be completely indirect queries for purchase and order, and a search for pros and cons, reviews, overviews, expert opinion. When selecting keys, focus on phrases with a "long tail" and search suggestions.

Focus your efforts on local search only. Don't chase and copy big companies, find and occupy your niche. To understand what local search is, imagine queries like:

flowers near me
lawyer in [city name]
Call a doctor in [city name]
Keyword research for local SEO hasn’t changed much, but there are some changes. Statistics show that people now have more access to devices like smartphones. These devices are paving the way for voice search to become a major way to perform local searches. If your industry is service-oriented, consider adding keyword variations to your on-page queries that include questions. Creating a Q&A section can help with this. Another way to optimize voice search is to use conversational keywords.