The repeat customer rate that restaurants should aim for

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The higher the repeat rate, the better, but what specific number should you aim for?



It is generally said that restaurants should aim for a repeat customer rate of 10% or more .

This figure is actually the average percentage serbia email address of new customers who make a second visit .

Therefore, if your store's repeat rate is below 10%, some kind of action should be taken.



However, please understand that the repeat customer rate for restaurants varies depending on the characteristics of the store, business type, region, etc., so this is only a reference value.



In order to improve repeat customer rates, it is important to first understand the current situation of your store.

Calculate the repeat rate by using methods such as "taking surveys" or "using membership cards."



Reasons why customers return to restaurants
In order to improve your store's repeat visit rate, it is important to first understand "what kind of store do customers want to visit again?"

There are many reasons why customers return to a restaurant, but some of the most common reasons include:



Delicious food and quality ingredients:
The most important element of a restaurant is the taste and quality of the food. Providing delicious food and fresh ingredients will leave customers satisfied and wanting to return.

Regular events and seasonal menus:
Regularly running special menus and events to coincide with the season or an event can keep customers interested and encourage them to return.

Excellent service:
Friendly service and quick responses are also factors that increase repeat visits. Customers want to enjoy their meals in a comfortable environment, so the quality of service is also important.

Clean atmosphere and interior design:
The atmosphere and interior design of a restaurant affect how comfortable it is. A relaxing atmosphere and a clean space are factors that make customers want to return.

Reasonable prices and good value for money:
Reasonable prices are essential to encourage repeat customers. It's not enough to simply be cheap; good value for money when compared to the food and customer service will encourage repeat customers.

Offer special rewards and discounts:
By offering special services and discounts to repeat customers, you can encourage them to return. Membership rewards and points systems are effective ways to do this.

Unique concept and menu:
A unique concept and a unique menu will keep your customers interested and fresh. Unique restaurants are more likely to attract repeat customers.


In order to find out what it is about your store that attracts customers and makes them return, it is recommended that you speak to them directly or conduct a survey.

Once you understand your company's strengths, you can take steps to further dev