Perfection is out of fashion : 79% of American

[muniyaakter]

3 Characteristics of an Effective Creator : Every creator has their own way of expressing themselves, their own type of favorite content and their own values. However, all creators who manage to bring serious profits to brands have 3 immutable characteristics. They are authentic when very few would be able to, they are creative beyond social paradigms and they are empathetic towards the problems of their audience. Creators like this can become spokespeople for brands and tell their stories in ways that brands alone could never adopt (63% of the audience between 18 and 34 in America confirms this).

consumers prefer natural ads, filmed by someone with their cell phone, rather than perfect, studied and damn precise creatives. It's no coincidence that the former have proven to perform better in 84% of cases.
Reels are the language to focus on : With Reels, a south africa consumer mobile number list capable brand can communicate in a light, engaging way and hide any apparent ulterior motive typical of classic advertising communication. An example to follow is Pure Gym, which thanks to the use of Reels managed to obtain a +11.2% conversion, -10.8% in the cost per conversion and quintupled the viewing of its videos over time, which have become very powerful acquisition channels in their own right.

Instant purchases are a trend : 56% of people expect to be able to find the product they need in less than 3 clicks. Customer Journeys that go beyond that are leaving a lot of money on the table. And it is precisely because of this trend towards quick purchases that more and more people appreciate the Live Shopping format (about 72% of respondents) . In 2023, this format is estimated to generate $500 billion.
The Next Era of Performance Marketing: Why You Should Run More Ads with the Reach Objective
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 3

Traditionally, performance marketing is a practice that targets only people with the most advanced purchasing intent.

These marketers invest in attracting the attention of only those who already want to buy, those who are actively looking for a solution to their problems, or those who, according to the data, have a quick approach to purchasing.