Weekly internet use has increased by 63% among Spanish women in recent years, consolidating itself as the only channel that has increased its penetration in this group, which gives it a special appeal for advertisers, according to a study.
The most common activities among Internet bc data vietnam users are email, searches, social networks, instant messaging and downloads and according to research carried out by the European Interactive Advertising Association (EIAA), this platform is used more than television in the afternoon time slot.
The study also shows that in 86% of cases the network is consolidated as the main way to communicate with friends and family and in 76% of cases, as the means to find out about consumer trends.
"Women are an untapped market, perhaps they have come a little late to the world of the internet but they have managed to adapt to the medium in a short time," said Alison Fennah, executive director of the EIAA.
"They will become one of the most important groups for the Internet in the coming years, as we see a clear upward trend in the use of the Internet in their purchasing decisions.