Valentine’s Day insights that every marketer should know

[suchona.kani.z]

Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we approach this amorous day, it’s essential to understand the intricacies of consumer spending habits and preferences. That’s why we’ve compiled a love letter of compelling Valentine’s Day data to help you understand consumer behavior during this key moment of the year.

1. Consumer spending habits
$185.81
According to the National Retail Federation, U.S. consumers will spend el salvador leads an average of $185.81 on Valentine’s Day gifts in 2024. This significant per-person spend highlights a substantial market opportunity.

$25.8 billion
That’s the total amount expected to be spent in the U.S. for Valentine’s Day 2024.

53%
More than half of all Americans intend to celebrate Valentine’s Day, presenting a lucrative landscape for marketers to explore.

$45.75
Consumers spent an average of $45.75 on Valentine’s Day jewelry in 2022, marking it as the category with the highest expenditure, according to the NRF. Next in line was evenings out, with an average spend of $31.35, emphasizing the value placed on experiences. More modest spending was observed for gift cards and flowers, at $17.22 and $16.71 respectively, reflecting their role as thoughtful yet affordable options. The smallest average spend was on candy, at $15.90, highlighting its status as a traditional and economical gesture of affection. This distribution underscores a consumer trend towards balancing significant and sentimental gifts.