By choosing this tool, Fastweb has obtained several advantages.

[nurmohammadkhan]

The recipients, in fact, found themselves at the center of an immersive and highly personalized experience where, not only did the video speak directly to them, but it gave them the possibility to navigate within it, choosing from time to time what to see and what to skip . In fact, Doxee Pvideo® allows you to create a personalized narration thanks to the Dynamic Storyboard , with which each user can modify the narrative flow of the video content depending on the choices they make during viewing. In short, the maximum in personalization.


First, it has made its communication more effective by managing to create ghana phone data truly relevant content , capable of standing out from the large amount of information that bombards consumers every day. Secondly, it has shown attention towards its customers, reaching each of them with a perfectly tailor-made offer : this has a notable positive impact on the perception of the brand by the customers themselves, as well as on the ability of the brand to create and strengthen the relationship of loyalty with them .

Last but not least, this innovative approach allows for the creation of highly performance-oriented marketing strategies , since it is possible to personalize the video with specific CTAs (to push a loyalty campaign or to support cross-selling and upselling activities), which can be activated without having to exit the video. All this, putting the customer back at the center, not only of an offer but of the entire business model.