As reported by the official Google Analytics Guide :

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shaownhasane
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As reported by the official Google Analytics Guide :

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6.1 Why switch to GA4?
What is Google Analytics 4?
Google Analytics is an analysis service provided by Google that allows you to measure the traffic and performance of a website. It also allows you to collect data from the various sites and apps you own to create reports azerbaijan phone data with information about your activities.

Google Analytics 4 (GA4), on the other hand, is a new property designed to collect data from sites and apps to better understand the customer journey. The data it uses is event-based, not session-based.

Events are data that can be viewed in Google reports and refer to an interaction between a user and a website or app.


On July 1, 2023, the Universal Analytics standard ( Google Analytics 3) will no longer process data. You will only be able to view reports for a limited time, and new data will only be transmitted to Google Analytics 4.

Therefore, if you want to continue to monitor your site's performance and track customer journeys, you will need to upgrade to GA4.

What's new in Google Analytics 4?
The innovations, compared to the tracking systems of its predecessor (GA3), are many. Among the innovations of GA4 we have the Data-Model, the collection of user data: it is no longer based on their profile, but on their online behavior and their interactions. In this regard GA4 also includes new monetization and loyalty sections.

With GA4 you can manage and categorize events more comprehensively.

Here are the categories of events that can be tracked with Google Analytics 4:
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