SEO analysis of Welcome To The Jungle by Grégoire Vigneron

[mdsojolh444]

I like it when you feel that there is “control” behind it!

So I don't know if I'm going to tell you things that you don't already know.

And you're a very sexy girl

That's very hard to please

(Note: to follow you must know the song Welcome To The Jungle…

Communication/content side

In addition, the sector is particularly competitive in terms chinese overseas america database of natural referencing and difficult to access for a new entrant.
If you want it you're gonna bleed

But that's the price you pay

And you're a very sexy girl

In the short term it seems difficult to develop natural traffic other than around the brand / direct access.
There is therefore a lot of communication/reputation work to be done around the brand (social media, press relations, etc.) in order to establish the authority of the site/domain name.
Choosing keywords

Care must be taken to ensure that the work on brand orientation/image does not penalize natural referencing.
So it is important to keep in mind that while the words "jungle" and "tribe" are part of the brand, they are not part of the semantics related to the activity (job search/recruitment). They are not used by Internet users looking for a job, and will therefore not bring them to your site.
It is therefore important to find a balance between branding and certain keywords of the activity from the home page.
For example, the word "offer" appears 0 times on the home page compared to the word "tribe" 6 times.
The word “company” appears 4 times on the home page, compared to the word “tribe” 6 times.
Similarly, if the word "job" is in the semantics of the activity, it is not part of the search vocabulary ("job offer" vs. "job offer")
Thus the word "emploi" appears only once on the home page, compared to 27 times the words "job" (which is too many).
The slightly more technical side

Search engine

Engine pages are "empty" without instantsearch.js script running
It would be better to have a navigable server-side rendering on the main criteria in order to improve internal meshing , and to facilitate targeted external links to the list pages.
For example, today I have a hard time seeing how to link to the list of "python developer" ads.
Some classic tips for engine pages (which are as much SEO as UX by the way)

Avoid generic page titles (“182 tribes for your search”, “726 jobs for your search”).
It would be better to take the main keyword of the search (“31 e-commerce companies”, “34 Fullstack Development jobs”)
Having intelligible URLs would be a positive signal for SEO (e.g. the URL arguments (/jobs?q=&hPP=30&idx=Job_production&p=0&hFR[profession.lvl0][0]=Tech%20%3E%20D%C3%A9veloppement%20Fullstack&is_v=1 are quite obscure…)
URLs

The site is in French but the URLs are in English (/companies, /companies/voyages-sncf-com/team, /companies/kpler/jobs)
Content and duplication

The main content about companies (presentation text in the left column of the companies pages) is duplicated on the company's team and jobs pages.
It would be better to only take a short extract.
Likewise, these pages have the same title <h1> (the name of the company presented).
We should try to keep consistency with the meta title tag of these pages, for which the differentiation has been made ("The Kepler team", "Job offers at Kpler")
Conclusion

These are just optimization tracks. As said in the intro, the bulk of the work will be on the reputation that will generate linking. Which leaves you time for all the "onsite" SEO details.

And when you're high you never

Ever want to come down, YEAH!