rogressive goal: customer discovery

[muniyaakter]

Books to Read: Startupper: A Guide to Creating Innovative Businesses The Four Stages of Creating a Start-Up In the article “ Design Thinking vs. Lean Startup: a comparison of two user-driven innovation strategies ” by Roland Mueller and Katja Thoring , which is the basis of the article from which I took this post, an adaptation of the Customer Development process is chosen as a reference , which divides the process of creating a business into four phases, each with a specific and p : we try to understand if what the company has imagined can be prototyped.


Careful observation of the market and understanding of the needs of potential belgium telegram data customers (real feedback from them). It is not about doing surveys or focus groups in the abstract but about putting a prototype of the product/service in front of the consumer to try to understand if it is actually appreciated because it responds to some relevant need (goal: validation of the problem and achievement of problem-solution fit); customer validation : based on the feedback received from potential customers, we begin to test the business model on consumers, developing a repeatable sales process, establishing price and sales channels, all on a small scale (market validation, achieving problem-market fit and squaring the business model); customer creation : once all the tests have been carried out and the right method has been found, we must take action to create and support a large-scale final demand for the user and drive that same demand within the sales channels designed by the company (repeat sales to a large market, and marketing strategies); company building : in this last phase we move from an informal organization to the actual construction of the company with its structure and processes (building the company and disruptive growth).