by Tracking How Well Your Email Marketing Performs, You Can Make Decisions on Future Content Based on What Has Worked in the Past and What Needs Improvement. Check Out the Sections Below for Key Metrics You Should Be Tracking and How You Can Use a/b Testing to Optimize Performance. Key Metrics for Higher Education Email Marketing Here Are Some Key Metrics That You Should Be Tracking for Your Email Marketing Campaigns: Open Rates: Open Rate Dictates the Percentage of Your Subscribers That Have Opened One of Your Emails.
Aim for an Open Rate of france whatsapp number list Between 25% - 35%. Open Rate Varies in Different Industries, but This is a Great Place to Start. Click-through Rates: Click-through Rate is the Percentage of Users That Have Clicked on a Link in One of Your Emails. This Indicates How Engaging Your Emails Are by Tracking How Many Subscribers Are Inclined to Click Through to Your Website or Social Media Channels. Conversion Rates: the Conversion Rate Determines How Many Subscribers Complete a Conversion/action via Email.
For Example. If Your Click-through Rate is Low, You May Need to Work on Improving Some of the Ctas in Your Email to Ensure That Your Subscribers Are Drawn to Completing a Conversion. Event Attendance: Event Attendance Can Indicate How Successful Your Emails Advertising Your Event Are. If Your Events Aren’t Attracting Many People, Try Sending More Updates and Reminders of Your Latest College/university Events via Email to Ensure That Your Subscribers Know About Your Latest Events.