Here’s a guide to creating WhatsApp message templates that get replies, along with examples and best practices.
What Are WhatsApp Message Templates?
WhatsApp message templates are predefined messages whatsapp lead approved by WhatsApp for proactive communication. They're typically used for sending notifications, updates, reminders, and promotional messages outside of an ongoing conversation.
These messages must comply with WhatsApp’s guidelines and should be:
Non-spammy
Helpful or relevant
Written in a conversational tone
Best Practices for High-Reply WhatsApp Templates
1. Be Personal and Human
Even though it's automated, your message should sound like it’s coming from a real person. Use the recipient's name if possible and keep the tone friendly.
Example:
"Hi [Name], this is Sarah from FitWell Gym Just checking in—are you still interested in the free trial you signed up for?"
2. Provide Clear Value
Tell the recipient why they should respond. What’s in it for them?
Example:
"Hey [Name], we’re offering a 20% discount on our online courses this week! Want me to send you the link to check it out?"
3. End with a Call-to-Action (CTA)
Every message should guide the recipient to take a specific action—like replying, clicking a link, or booking a call.
Example:
"Hi [Name], your free eBook is ready to download! Just reply YES and I’ll send it right over.
Types of Message Templates That Get Replies
1. Welcome Message
Greet new leads or subscribers warmly.
Template:
"Hi [Name], welcome to [Your Business]! I’m here to help with anything you need. Ready to get started?"
2. Abandoned Cart Reminder
Nudge users who didn’t complete a purchase.
Template:
"Hey [Name], you left something in your cart Still thinking about it? I’ve saved it for you—want the checkout link again?"
3. Follow-Up Message
Re-engage leads who haven’t responded in a while.
Template:
"Hi [Name], just checking in—did you get a chance to review the package I sent earlier? Let me know if you have any questions
"4. Appointment Reminder
Remind leads about scheduled calls or demos.